[EVENT] Moon Block Party
Moon Block Party will grace the Pomona Fairplex this Saturday with more than 20 top notch artists. Since the first Moon Block Party rocked the Pomona Arts Colony in 2011, it has been polishing its reputation through partnerships with the Pomona School of the Arts, and by setting up some of the most unique music experiences out there, which in today’s music scene is really saying something.
In recent years, there has been a spike in music festivals all across America and the world. Gatherings that used to consist of a few stages set up in the streets (like the first MBP) or on a farm somewhere, are now enormous phenomenons that generate millions of dollars and attract hundreds of thousands of attendees at a time.
This doesn’t sound so different from events like Woodstock that took place back in the 60’s, and yet the stadium, with its lights, lasers, and stage spectacles, replaced the festival as the most sought after experience in the 70’s and 80’s. However, in 1991, Perry Farrell realized technology was advanced enough to the point that he could create the same stadium spectacles in a park, and Lollapalooza set the tone for what music festivals have grown into today: audio and visual experiences. Promoters today are under just as much pressure to associate art installations and other visual aspects into their festivals as a great artist roster.
But the fact remains these events are called “Music” festivals, and that is something Phil Pirrone, founder of Moon Block Party, completely understands. Pirrone wants Moon Block Party to be a place where you feel “energized and inspired,” but it’s the music and the musicians that sell the tickets.
Other than Pirrone himself performing with his project JJUUJJUU, he has revived the spirit of the festivals in the 60’s by making an exemplary lineup his first priority. Black Rebel Motorcycle Club, the rip-roaring LA rock band who recently opened for the Arctic Monkeys at the Staples Center nabbed a headliner spot as well as the British Garage Trio, Band of Skulls who have toured with Muse and The Black Keys in addition to playing enormous festivals such as Coachella. The fact that festival-goers can see all these acts as well as Spoon, Unknown Mortal Orchestra, The Black Lips, and many more for under sixty dollars is an amazing feat in itself.
Moon Block Party will not be a couple stages set up in a barren lot by any means. After years of performing live and ten years in the business of events, Pirrone knows how to make a festival greater than the artists on the lineup:
“Music is the foundation. Without a great lineup, it can’t be a great festival. But, without attention to detail and amazing visual art, it’s just a show in a field.”
The first Moon Block Party was literally a block party. The Pomona Arts colony is simply a section of downtown Pomona dedicated to the arts, and Moon Block Party was happening right in the middle. I've seen footage from the event; the stages were about a foot high and the paths people would walk to navigate between were lined with all sorts of art installations including scrap metal sculptures, street art, and various different vendors. Now three years later, Pirrone has the whole Pomona Fairplex to work with. Just imagine the possibilities.
Moon Block Party will take place this Saturday, October 18, at the Pomona Fairplex. For tickets and all other information go to moonblockparty.com.