Max Frost: White Lies
Licensors listen up and wise up; Max Frost is your next prodigy. The first time I heard this song, I actually envisioned a Target commercial with models dancing around in a Fall-themed advert [call me creative...?!].
Frost is an Austin native, who seems to have emerged from the woodwork. He has not released an album yet, but the minimal material he has released, landed him a record deal with Atlantic. Just last year, Max dropped out of the University of Texas as a sophomore to focus on his true passion, music. 8-months later, he independently released the track "White Lies." The song fuses soul, hip-hop, pop and rock all into one undeniable catchy song; this is said to be the focal point for his upcoming EP.
Coming soon to on an advert near you.