Duologue: Machine Stop
I've just spent the last 3 minutes and 35 seconds in a time warp, and not the Rocky Horror kind (which happens to be my favourite kind). My buddy Ross from London indie/electronic outfit Duologue just sent me the video for the band's latest single 'Machine Stop' which momentarily transported me into the future.
The version above is the 'Official Directors Cut' of the video, which creative agency Moving Brands came up with when approached by Duologue's management. The 3D interactive version allows you to zoom, move the camera view, and switch between watching the band and an interpretive dancer, although it took me a while to figure this all out (technology illiterate perhaps?). Did you ever have one of those Pin Art toys, that you'd stick your hand in and the silver pins would create an impression? I can't help thinking about these the whole time I'm watching the video, but besides my childish outlook on the world it's still another great song from these guys.
Last year the Macabees shot a 15 minute session for Vevo using a unique Xbox Kinect rig, to create a 3D model of the band's performance. Similarly, Echo Lake released a video for their 12" 'Young Silence' in 2011 using the same hacked Kinect camera.
I'm not quite sure what this means for the future of music videos, but my mind is currently boggling with the somewhat daunting prospects of technology right now.